What We Know About The Tobacco & Vapes Bill in 2025 - and Why We're Speaking Up

What's Changing?

• Flavour Bans for Vapes: Some popular vape flavours could be banned, particularly those seen as appealing to younger people like fruit, candy and dessert flavours. Along with that, there will be regulations concerning retail displays and packaging - some have suggested that bright colours will be banned from product labels.
• A ban on disposable vapes is coming: The government has already confirmed that single use vapes will be banned by June 1st of this year. This will target both the environmental waste of disposables and youth vaping
• New taxes on e-liquids: There will be new taxes on vaping products, which will mean price increases for everyone. Vaping duty will be introduced at £2.20 per 10ml of e-liquid regardless of nicotine content. To compare, tobacco faces a tax hike of £2.20 per 100 cigarettes, ensuring that vaping remains cheaper than smoking. For a breakdown of what prices could look like for vapers, check out our other post here.

Why is it Changing?

• The government forecasts that the tax will raise £445 million by 2028-29, which will be directed to fund public services such as the NHS.
• The price of the tax itself does aim to reduce affordability - hopes are that it will deter non-smokers (predominately children) from taking up vaping as per NHS advice. However, alongside the current cost-of-living crisis, will this also push ex-smokers away from vaping?
• The crackdown on sales to minors will also be enforced by this bill - there will be fixed penalty notices (£100) for underage sales of vapes and tobacco, alongside existing fines up to £2,500 for repeat offenders.
• Andrew Gwynne (Public Health and Prevention Minister), has said that this will be 'the biggest public health intervention in a generation' as the government hopes to achieve a smoke-free UK.

What This Means For You

• If you use disposable vapes, they won't be available from June 2025. This is the one change we agree with, and there are so many great products available to replace disposables. It's why we brought out our Pod Fog range!
• If you have an ADV that is your go-to flavour, we can't be certain how long it will be around. While there have not been any direct quotes from government spokespeople in 2025 to confirm the flavour ban, the intent to restrict flavours is clear from earlier statements. There has been reference to limiting flavours to only tobacco and menthol
• Due to new taxes, all products will face price increases in the future - and while we are able to predict and project some, only time will tell.